Navigating the Evolving Wholesale Women’s Apparel Market: What To Know
The wholesale women’s apparel market is a constantly changing, evolving and developing market. Influenced heavily by global trends and consumer preferences, which always change and adapt, it is difficult to know how to keep up and make sure you are doing the right things, yet keeping up is crucial to running your business.
If you want to know what you need to understand to navigate this lively and adaptable market, read on.
Understanding Market Trends
As a wholesale women’s clothing supplier, Dear Lover, we know that the wholesale women’s apparel market is shaped by trends and popular themes. Keeping up with these and having an understanding of what is in demand is key to navigating the market. Current trends include:
Size-inclusive fashion: wholesalers have expanded their ranges to include larger sized garments and products as a result of the ‘body positivity’ movement that encourages women of all sizes to feel comfortable in the clothes they wear, and have the same choice of clothes that smaller women do.
Slow fashion: lots of people are opting for slow fashion as opposed to fast fashion these days, mostly due to concerns over short life cycles of clothes and the impact that it has on the environment.
Sustainable sourcing: in a similar vein to the above, a lot of people are concerned about where their clothes are sourced from, with consumers increasingly looking for brands that boast an ethical production process and use eco-friendly and recyclable materials in their products.
Marketing and Branding
Strong marketing and branding is the key to success for any business, especially in the wholesaler women’s apparel market. This is a competitive wholesale space that requires strong and savvy strategies in order to stand out.
This includes having a strong and relatable mission and values to set you apart from the crowd, reaching broader audiences through the use of social media and using SEO and content marketing effectively to produce blog posts, newsletters and rank highly on Google to gain organic traffic.
Supply Chain
Considering your supply chain is crucial to success in the wholesale women’s apparel market. You need a reliable supply chain that suits your business size and style in order to be successful, and key things to consider include:
Whether you opt for local or overseas manufacturing: overseas manufacturing is the cost-effective option, however some businesses prefer to use local instead for quality control and efficiency.
Minimum order quantities: this is the amount of inventory and stock you commit to- you need to understand this in order to balance your inventory and prevent the problem of over committing to a certain product that doesn’t sell.
Global sourcing problems: often there are supply chain disruptions like shipping delays and availability that can impact pricing, delivery times and have an impact on your business.
Conclusion
By understanding marketing, market trends and supply chain, you will be well on your way to navigating the ever-changing wholesale women’s apparel market.
No matter what kind of apparel business you have, knowledge of this evolving market is essential to success, and understanding the points highlighted in this article will send you on your way.
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