Rub your prime rib roast with olive oil, honey and your rub sauce.
Place the roast in a roasting pan and pour vegetable broth and red wine over the roast, letting it fall into the bottom of the pan.
Roast for 15 minutes at 425°F. Reduce heat to 325°F and continue roasting for 1 hour, or until the internal temperature has reached 130°F, which would be medium rare.
Take your prime rib out of the oven, cover with aluminum foil and let rest for 20-25 minutes before carving.
Slice against the grain at ½ inch thickness. Serve and enjoy!
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Notes
Here are some helpful tips on making your prime rib the star of the show:
To make your prime rib rare, cook until thermometer reaches 120°F (about 10-12 minutes per pound)
To make your prime rib medium rare, cook until thermometer reaches 125°F (about 12 minutes per pound)
To make your prime rib medium, cook util thermometer reaches 140°F (about 13 minutes per pound)
To make your prime rib medium well, cook until thermometer reaches 150°F ( about 14-15 minutes per pound)
Other things to keep in mind:
Keep in mind that a meat thermometer is used to check the doneness of your prime rib. Not all ovens or roasts are the same, so keep that in mind.
The prime rib will continue to cook even when it's taken out of the oven. Your thermometer will continue to rise 5-10 degrees, so make sure to remove your roast from the oven 5-10 degrees before it reaches its doneness temperature.
Make sure when you remove the roast from the oven, you cover it with aluminum foil and allow it to rest for 20-25 minutes before carving.
Carve your prime rib by slicing against the grain at about 1/2 inch thickness. Serve and enjoy!